Helping kids thrive through screen-free play

At QUBS, we think there are better ways for children to learn. That’s why we build toys that nurture creativity. Enabling kids to explore their imagination, building future skills while having fun.

They might look like traditional wooden toys, but there’s ingenious technology inside. Loved by little ones, trusted by grown-ups, our products make learning fun and accessible. Developing the next generation of thinkers and doers – no screens required.


How our products come alive

Our toys move like magic thanks to the super smart ‘RFID’ technology in every block, which stands for Radio Frequency Identification. It means blocks can talk to each other.

Inside our Cody Block for example, there’s a little antenna that emits an electromagnetic field. Each city block is fitted with a tag with a unique ID. This tag tells Cody which way to move.

Before we came along, RFID was mostly used for things like contactless card payments and key fobs. We wanted to develop that technology for toys. It was tough, it took a lot of patents – and patience – but we did it. Now, our patented RFID technology is hidden inside every toy we make. And don’t worry, it’s 100% safe.

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Our promise to the planet

We want to make the world better for future generations. Changing not just how kids learn, but the way we make their toys. That’s why we put every effort into making products as sustainably as we can. Our wood is responsibly-sourced, and our packaging is 100% recyclable.

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We value your family’s privacy

Many children’s toys use connected gadgets and apps that collect data when your kids play. All of our products use patented RFID technology that can’t connect to the internet, and will never collect data.

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We’re QUBS, pleased to meet you!

We’re a Swiss company, but our team is spread across Europe — from Oslo to Paris, London to Lisbon.

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Christophe Machet

Mechanical Engineer

Federica Orlati

General Manager

Oscar Lhermitte

Head of Design

Erik Kingsrud Treiborg


Peter Krige

Electronic and Software Engineer

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Discover the ideas that shape how children learn, play and develop.